Product Image Guidelines

Customers are visually attracted to a dessert item first even before they consider the price, taste or calories! It is very important that your products are photographed to stand out and capture the buyer’s attention.

The product images uploaded on Sugarplate must follow the following guidelines:

  1. The full product must be in the frame.
  2. The image must be in color and in JPEG or PNG format.
  3. The image must be square and at least 1000 pixels by 1000 pixels.
  4. The image must be in focus and well lit.
  5. The background must be clean, white if possible, and free of clutter.
  6. AVOID photographing objects with granite countertop as background.
  7. Products must be taken out of their boxes and wrappers before photographing them.
  8. Product images must be free of graphics and texts. Props like silverware, flowers, candles etc are not recommended.

 

Some tips for taking beautiful clean images:

  1. Remove all distracting objects from the field of view, for example kitchen utensils, cutting boards, vases etc.
  2. Remove all wrappers, boxes and packaging from the product.
  3. Use a simple light box to control the light on your product. You can easily make one using foam boards from your local dollar store, and some table lamps. This will prevent unnecessary shadows and dark spots on the image.
  4. The resulting image will be well illuminated and clear and is more likely to grab the buyer’s attention.

Why local specialty bakeries?

Like most consumers, we picked up baked foods at the nearby supermarket bakery. They always tasted delicious and seemed fresh, except that they felt that way even after many days! See, when you find a loaf of bread on the shelf, it has already been sitting there for a few days, after having travelled from a far off location for another couple days and is made to last for at least a week more. The secret? Continue Reading “Why local specialty bakeries?”

Our Story

We at Sugarplate get this question a lot “why did a bunch of techno nerds decide to work with small local bakers?”
Well see, it turns out that we “techno nerds” also happen to be parents of young children, and as other parents out there,  strive to do the best for them. The kids gotta eat cake, and our cake buying process involved multiple visits to multiple supermarket bakeries, Continue Reading “Our Story”